GEO tool: how to get your business cited by AI assistants
Generative engine optimization (GEO) is the work of getting your pages read and cited by AI assistants — ChatGPT, Gemini, Perplexity, Claude — when people ask them for a recommendation. A GEO tool should do three things: find the questions where you are missing, produce the page that wins each one, and prove the result. LaunchPist runs all three daily, on autopilot.
$1 today. If no AI assistant names your business within 7 days, your money back.
What the evidence says works
The largest study of ChatGPT citations to date (Ahrefs, 1.4 million prompts, 2026) found that cited pages have titles that closely match the question being answered, use readable natural-language URLs, and are focused on one intent rather than being long "ultimate guides". Being retrievable in the first place — indexed on Google and Bing, readable by the assistants' crawlers — mattered more than any writing trick.
Off-site signals matter as much as your own pages. Across 25 million citations analysed by Muck Rack in 2026, most went to third-party pages — reviews, listings, press — not to the brand's own site. That is why LaunchPist writes comparison and "best X" pages that honestly include competitors: those are the page types the engines cite for recommendation questions.
What does not work, despite what you may have read
Adding schema markup does not lift citations; a 2026 controlled study across 1,885 pages found no effect. An llms.txt file is almost never fetched by the engines, and Google has said it ignores it. Blocking GPTBot does not remove you from ChatGPT search — that is a different crawler. LaunchPist ships schema and llms.txt because they cost nothing, and never sells them as the lever.
How LaunchPist does GEO for you
Every day it asks the five assistants your market's buyer questions and records who they name. Each question you lose becomes a topic. Before writing, it fetches the page the engines currently cite for that question and models the new article on what that page covers — then writes it to answer the question in the first paragraph, publishes it on your domain, submits it to the search indexes, and keeps asking until the answer changes.
It also checks that the assistants' crawlers can read your site at all. Cloudflare has blocked AI crawlers by default on new domains since September 2026; a site that answers OAI-SearchBot with a 403 cannot be cited, whatever it publishes.
The GEO loop, on autopilot
The buyer questions where an assistant names a competitor and not you.
The page the engines cite today is fetched and its coverage mapped.
A focused page that answers the exact question first, with sourced facts.
Your subdomain, a folder, or straight into WordPress. Sitemap, RSS and IndexNow included.
robots.txt and edge blocks on your own site are checked and flagged with the fix.
The day an engine starts naming you, you get the answer it gave.
Questions people ask
Is GEO different from SEO?
It rests on SEO. Assistants retrieve pages from the same indexes Google and Bing build, so a page that cannot rank cannot be cited. GEO adds the question-first structure, the citable facts and the comparison pages the assistants prefer.
Does this work for a service business, not just software?
Yes, and it is where most of our customers are: accountants, clinics, agencies, shops, publishers. The questions and page types follow the kind of business.
How long until an assistant names me?
Branded questions usually resolve within days once your site is indexed; that is what our seven-day guarantee is written against. Unbranded market questions take longer and depend on your competition.
What languages?
Articles are written natively in your primary language and translated into up to 55 others, with hreflang links between them.
Ready to be the answer
when AI gets asked?
Connect your site once. Wake up to fresh content that ranks on Google and gets you cited by ChatGPT, Perplexity and Gemini.
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